Zenith Watches celebrated the third year of the Distinguished Gentleman’s Ride (DGR) with the release of it the Pilot Type 20 Chronograph Ton Up Black.
The piece is the official watch of the global event which saw 112,000 men take to the streets on motorcycles to support prostate cancer research and men’s mental health.
Zenith’s new watch has been made with an aim to pay tribute to the cafe racer biker community knows as Ton Up boys.
It features a 45mm stainless-steel case and is powered by an in-house El Primer automatic 4069 calibre which operates at 5hz.
So far, over its three year history, the DGR has raised over $13m, with organisers hoping for another $6m to come from this month’s event which spanned across 648 cities and 102 countries.
In New York, just one of the hundreds of cities taking part, DGR founder Mark Hawwa was joined by Zenith CEO Julien Tornare and various other friends of the brand in showing their support.
In addition to the Ton Up Black, Zenith unveiled a specially created DGR five-piece limited edition.
Featuring a DGR engraving, dial inscription and customised strap, these timepieces were made for the three overall largest fundraisers, the most successful Team Zenith fundraiser and a prize draw winner.