Zenith celebrates 50 years since Cohiba created the Habanos cigar


Fine cigars and luxury watches have co-habited in the lives of the rich for centuries, but it is 1966 that is remembered in a new Zenith El Primero timepiece that celebrates the creation – 50 years ago – of Habanos cigars by Cuban legend Cohiba.

“A Habano is a prestigious object that, just like a watch, embodies an entire tradition of historical production and know-how,” Zenith says.

The limited edition El Primero “Legend of Cohiba” houses the El Primero chronograph movement in a watch that adopts the colours of Cohiba’s Habanos.


The case-middle of the 42mm pink gold case is engraved with the year 1966. The small seconds at 9 o’clock reveals the profile of the aboriginal chief Taíno – the emblem of the brand Cohiba.

The dial displays the golden hues of a tobacco leaf and bears the signature Cohiba rings.

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