Watch brand Zenith has unveiled its new ambassador for Asia to a crowd of VIPs, alongside the launch of a new ‘dazzling’ timepiece.
The roadshow event, held yesterday, marked the first appearance of Eason Chan as the brand’s new face, as well as the reveal of a new video campaign.
Chan, who is a Hong Kong singer and actor and was ranked number 6 in the 2013 Forbes China Celebrity Top 100 List, took to the stage for the unveiling alongside Zenith CEO Julien Tornare.
The crowd of media and VIPs were shown the new ‘Into the Second’ video campaign, which stars Chan and his interpretation of rhythm, tempo, passion and dedication, assets that are share with the Swiss watchmaker.
Also launched at the event was the Zenith Defy El Primero 21 Full Diamonds.
Powered by the new 1/100th of a second chronograph movement, the El Primero 21 Full Diamonds features a diamond-set bezel featuring five carats.
Speaking at the press conference, Julien Tornare said: “Our thanks go to Eason Chan, as well as everyone present, for joining us on this special occasion. Over the past century, Zenith has demonstrated that it takes consistent devotion and passion to stand out as a pioneer in one’s field.”
The launch event was also marked by the start of an exhibition tour chronicling the evolution of time, showcasing Zenith and its 150-year history. The exhibition ends on August 26, before moving on to Wuhan, Chengdu, Beijing and Hong Kong.