Zenith adds sixties touring car styling to latest El Primero Chronomaster


Zenith has taken design cues from classic motor racing in its El Primero Chronomaster 1969 Tour Auto Edition, which the company says features the elegant bodywork, powerful engine and tricolour accents of late sixties touring cars.

The timepiece, which launches next week with a production run of 500 pieces, has been created to coincide with the brand’s sponsorship of the Tour Auto, a classic car rally raced on French soil.

“With its high-performance engine and its timeless sporty look, this legendary chronograph flies high the banner of a human-driven adventure brimming with thrills and technical feats. A natural born sports model with a fiery temperament, the El Primero Chronomaster 1969 Tour Auto Edition gives a final nod to the world of the French competition with its fabric strap also bearing tricolour stripes, secured by a stainless steel triple folding clasp,” a Zenith spokesperson explains.


The Tour Auto race starts in Paris on 19th April, following a route of five legs down through France via Beaune, Lyon, Valence and Marseille ending in Cannes five days later.


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