Zenith has produced gem-set versions of its El Primero 21, and Defy Classic ahead of the holiday shopping season.
“While we can’t give the gift of time itself, just in time for the holiday season, Zenith unveils a number of high jewellery editions of two of its most emblematic pieces from the Defy collection, the Defy El Primero 21 and Defy Classic,” the company states. “Whether as a his-and-hers set or an unforgettable gift for that special someone, these jewel-embellished editions of the Defy are sure to make a sparkling declaration of affection this winter.”
Since Jean-Claude Biver appointed Julien Tornare as chief executive of Zenith, the brand has been pushing the technical accomplishments of its high precision movements.
Adding a bit of bling could open up a new market for the watchmaker: customers that want extreme luxury with their 1/100th of a second chronographs.
First up is the Defy El Primero 21 High Jewellery, which comes in a 44mm rose gold case set with brilliant cut white diamonds and a bezel embellished with baguette cut diamonds totaling 5 carats. It houses an open worked El Primero 9004 Automatic movement with its 1/100th of a second chronograph hand.
A Rainbow edition substitutes diamonds for 44 VVS baguette-cut sapphires on its colourful bezel.
There are two versions of the Defy Classic, a High Jewellery model in a 41mm diamond studded titanium case containing an Elite 670 SK automatic movement. Its bezel has 44 baguette-cut diamonds framing the skeletonised movement.
The watches are not limited editions, but are described as “rare”. They go on sale at Harrods in London in October. No USA distribution has been announced.
Prices are on request, WatchPro is told.