Omega is a genius at keeping its association with space exploration alive and today reveals another example with global superstar singer Nick Jonas slipping into a Speedmaster Moonwatch for his latest music video for Spaceman.
The song is described as a cosmic pop odyssey of space exploration by the Grammy- and Golden Globe-nominated artist.
Mr Jonas — one half of Jonas Brothers — wears a white gold Speedmaster chronograph, a 42mm model inspired by the 4th generation Moonwatch worn on the moon.
Product placement is generally subtle, but Omega gets its money shot at the 2 minute 19 second mark with an elegant close-up of the Speedmaster.
The video was viewed 140,000 times on Youtube in its first 10 hours.
Omega’s Moonwatch appearance on the wrist of Mr Jonas during the Spaceman video comes just a week after he wore the same model on Saturday Night Live.
He was guest-hosting SNL wearing a brand new Speedmaster Moonwatch Master Chronometer in Canopus Gold, the first celebrity to be seen with the watch, during his monologue, musical performance and throughout the show in skits.