Pre-owned luxury goods retailer Xupes.com has created an online tool that shows the growth in value of certain luxury watches since 2014.
The tracker produces a graph displaying the average price increase for over 1,000 models from leading brands such as Rolex, Breitling, Tag Heuer, Omega and Cartier.
In an effort to promote the purchase of second hand luxury watches, Xupes.com has compared the return on investment of luxury watches to the paltry returns offered by savings ISAs offered by the Bank of England.
The three models that increased in value the most — from being bought brand new — are the Cartier Santos W2002C4, which Xupes says has risen in value by 57% since 2014; the Tag Heuer Grand Carrera CAV511B.FC6231, which is up by 33%; and the Rolex Datejust 16264 which is 54% more expensive today than three years ago.
Naturally, Xupes.com points out that buying the right pre-owned watch is even better from an investment point of view, because most luxury watches initially lose value when bought new.