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Wryst reports healthy sales

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By Hallie Engel

Sports watch brand Wryst has announced "encouraging" results with 50% of the new watches it has produced having sold in Q1 2013.

The colorful Swiss made limited editions, produced at only 75 pieces using ultra-strong materials, have been well received worldwide and 50% of the production was sold first quarter 2013.The watches feature materials Wryst referred to as "revolutionary," including black DLC (Diamond-like carbon) for scratch-resistant cases, in addition to a K1 mineral crystal that’s harder than sapphire.

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Designer and owner Jacques Fournier stated: "We are now convinced our timepieces appeal to watch enthusiasts who usually prefer high-end mechanical movement, which provide a unique feel and increase furthermore longevity. So, we have developed 50 exclusive pieces holding the legendary ETA 2428 automatic movement, held in a stunning see-through caseback".

Recently, Wryst has released new bi-color silicone straps and signature buckles, the products of months of development. At the end of the year, the brand will also release its 2014 collections.

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