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WOTY 2013: Chanel Premiere


Where Chanel goes, other brands follow and in 2013 the luxury powerhouse certainly started something.

Curb link chains on watches were rife at BaselWorld and leading the way in this trend was Chanel. Its offering was this gorgeous model, the Première, which had been updated for 2013 with an elegant and stylish curb link chain strap.

The octagonal case of the watch is based on the silhouette of the brand’s No.5 perfume bottle and the geometric proportions of the Place Vendôme and has been fitted with faceted sapphire crystal that creates a beautiful window to a dial of either black lacquer or mother of pearl.


While the case itself is a work of beauty, not to mention the clever attention to detail evoked by the onyx cabochon crown, it is the strap that makes this watch stand out.

The chain-inspired strap is made up of links of either 18ct yellow gold or steel, created to resemble the heavy curb link chains that are working their way back into vogue in jewellery, not to mention in fashion as clothing adornments.

It may not be a complicated piece, but the Chanel Première has to be the most attractive women’s watch of 2013 and it captures the essence of Parisian style and Chanel as a luxury brand and places it on the wrist, which is a winning concept.

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