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WOTY 2012: Fashion – Holler Crazies Womack


WatchPro recently announced its Watches of the Year 2012 – the 10 winning timepieces and 90 highly commended watches that we felt boasted commercial appeal, innovation and had wowed consumers and retailers alike over the past 12 months.

Now we are showcasing a watch a day that made the cut in 2012, continuing with our highly commended timepieces from the Fashion Watch of the Year category. Today we’re showcasing Holler, a new British-based brand that takes inspirations from old R’n’B and soul 12" record cover artwork.

Highly Commended Fashion Watch of the Year – Holler Crazies Womack


The Holler brand was created by an avid music fan who was inspired by old soul and urban record labels.

The Crazies collection, references the album covers of old soul and rhythm and blues 12” records, and these sizeable 52mm watches have become standouts among this year’s fashion watch offer, with quirky picture dials that reference black music legends such as Bobby Womack, Walter Jackson and Clarence Carter.

The timepieces are like nothing else on the market in the UK right now, and WatchPro has long been coveting the Womack watch with its quirky, clown-like dial design and playful use of colour, which contrasts its otherwise classic style.



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