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WOTY 2012: Bulgari Serpenti Jewellery


Earlier this year WatchPro unveiled its Watches of the Year 2012 – the 10 winning timepieces and 90 highly commended watches that we felt boasted commercial appeal, innovation and had wowed consumers and retailers alike over the past 12 months.

One of the highly commended watches in the Ladies Watch of the Year category was this Bulgari Serpenti Jewellery.

Bulgari has been creating its iconic Serpenti timepieces for several decades, and at the end of last year a version owned by Elizabeth Taylor dating from 1961 sold as part of her much-publicised auction for more than £606,000, some 65 times its pre-sale estimate.


For 2012 the Italian brand has maintained its envious levels of luxury with a double wrap, fully enamelled Serpenti, available in black or ivory.

Each Serpenti is made link by link using traditional goldsmithing techniques and every segment is hand-set with diamonds, totalling almost 400 per watch, before being cold enamelled and assembled into what has become one of this year’s most collectable timepieces.


To see a digital version of the WatchPro Watches of the Year 2012 issue, which was published in June, click here.



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