WOLF urges watch lovers to protect their legacies


WOLF’s second major annual brand campaign is focusing on encouraging customers to project their legacies.

The 187 year old British brand, which operates from hubs in the UK and Los Angeles, is highlighting the views of its original founder Philipp Wolf, who said: “It is logical to protect one’s possessions by storing and safeguarding them in a fine quality box.”

WOLF takes this concept one step further with My Legacy, a campaign that highlights the precious items customers trust WOLF to protect every day.


The campaign is an extension of last year’s marketing, which featured ballet dancer Brittany Cavaco and second-generation watchmaker Andrew Waldan discussing their legacies and the precious items they trust WOLF to protect.

Simon Wolf.

2021’s campaign features WOLF’s CEO, Simon Wolf in the central campaign video discussing his prized legacy: the WOLF brand itself.

The My Legacy campaign encourages consumers to share their personal legacy stories on the WOLF website from December 20th through the end of January.

WOLF will gift one WOLF Watch/Jewellery Roll (valued at $100) to each consumer who shares their story of what they put in their WOLF jewellery box, watch box or watch winder and why that item is special to them.

Select stories will be featured on https://my.wolf1834.com/mylegacy/.

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