WOLF rewards customers for sharing stories of their watch and jewelry legacies

WOLF My Legacy (1)

When WOLF’s founder, case-maker Philipp Wolf, launched his company in 1834, he did so with a simple idea: “It is logical to protect one’s possessions by storing and safeguarding them in a fine quality box,” he mused.

The company’s watch winders, safes, jewelry boxes and other storage accessories might today be brimming with technology and advanced materials, but the mission remains the same and will be promoted with a new marketing campaign this season called My Legacy.

The campaign represents WOLF’s commitment to preserving precious heirlooms and to provide a safe, secure home for ones most meaningful possessions.

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From today until October 27, WOLF is giving away a watch or jewelry roll valued at $100 for every customer who shares their “legacy story”.


The best stories will feature on a new website channel at

Setting the initiative in motion are two stories: a ballet dancer, Brittany, and an entrepreneur Andrew.

Brittany wears her grandmother’s diamond stud earrings to help her feel close to her family as she travels around the world performing in the English Ballet.

Andrew carries on the legacy of his father — a Holocaust survivor who learned the art of watch making in a concentration camp during WWII. Andrew wears one of his father’s original watch designs that he tracked down from almost half a century ago.


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Rob Corder

The author Rob Corder