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WOLF puts on a show of strength at this year’s Baselworld

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WOLF has doubled the size of its stand at this year’s Baselworld, and relocated to the centre of the exhibition in Hall 1.1.

Speaking to WatchPro ahead of the show, CEO Simon Wolf says he is right behind the show’s redevelopment plans for the future and this year is taking advantage of the more concentrated event to make a bigger impact.

On the first night of Baselworld, WOLF will sponsor a cocktail party for executives at the show and provide a goody bag to each guest.

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During the exhibition the company will be present at catwalk fashion shows that take place throughout the day, with video advertising running alongside.

Mr Wolf did not want to reveal any of the brand new products that will be launched, but promised novelties that have never been seen before using exotic materials such as stingray and crocodile skin.

He also teased a collection that has been named Memento Mori — which translates literally from Latin to remember death, but is more commonly used as a reminder to make the most of every second of life. No further details were revealed.

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Rob Corder

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