WOLF CEO attributes international growth to its consumer focused approach

Simon Wolf, CEO of WOLF.

Simon Wolf, CEO of WOLF watch winders, has attributed his firm’s international growth in 2018 to its customer-centric approach.

Speaking exclusively to WatchPro, Mr Wolf says that looking after the customer is paramount to being successful across the globe.

Discussing the success in 2018, he said: “We cover the globe from three geo-strategic positions: our Hong Kong office looks after the Asia region; the UK office is all of Europe, Africa, Russia and into the Middle-East and Los Angeles covers North, Central, South America, Mexico, Canada and the Caribbean. All regions had excellent growth.”


He continued: “We concentrate on what the customer really wants and needs. Our customer is the retailer and ultimately the consumer themselves. We never stop taking care of them.”

As a UK-based company looking to continue to build on its international expansion, the firm is increasing its presence in US market.

In doing so, it attended the opening of the new Watches of Switzerland store in Manhattan’s Soho, a trip which turned out to be a successful one.

Describing how it went, Mr Wolf added: “We attended the grand opening party and are very happy and proud to report that the second item to be sold was a WOLF watch winder, the first being a Rolex.”

Looking ahead to what 2019 has in store, Wolf believes that, ironically, the clock will be his firm’s toughest task, and concluded: “Time is our biggest challenge. It’s funny when you think about it because we keep watches running on time.

“I love flying back from Asia to our California office because I get the whole day to do over again! Yep, not enough time to get done all the great things we have planned.”


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