WatchWarehouse plans luxury e-tail shop-in-shop


WatchWarehouse has told WatchPro about plans to launch an online shop-in-shop for luxury watches, as well as growing its number of bricks and mortar stores.

The one-stop watch shops’ plans for expansion both online and on the high street are still in their initial stages but include the introduction of a separate online platform, within the current Watch Warehouse online presence, which will be dedicated to luxury brands.

This luxury-specific area, which is likely to launch next year, will comprise brands including Gucci, Chanel, Burberry, Raymond Weil and Versace and will be called The Luxury Watch Room. WatchWarehouse design and marketing manager Michelle Perry said that if the online luxury shop was a success, the concept could eventually be launched in a separate standalone high street store.


Parry also said that WatchWarehouse is currently looking at locations for possible new bricks and mortar stores.
Talking about plans for this year, Perry said: "I think this year is about the expansion of our brands, that’s what we have been really concentrating on in our buying department.

"We have been working behind the scenes to make sure all our systems are working well so that the online experience for consumers is really good. We are also looking to expand through more retail space."

The company behind the WatchWarehouse was originally a family business, founded in 1910. It changed hands from the Lewis family to the Burrowes family and remains a family-run business today.

Current managing director Craig Rebuck developed the company from a traditional high street jeweller into an innovative, independent watch e-tailer and high street retailer.

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