WatchWarehouse today launches its pre-Christmas television advertising campaign which will reach over five and a half million viewers.
The branded 10 second advert follows on from WatchWarehouse’s first foray into television advertising last year. The advert will go live just in time for Black Friday sales and run through until the end of December.
The campaign will engage a wide audience airing on 14 major Sky and Freeview channels, ranging from Sky News to MTV targeting ABC Men, ABC Women and 16-34 year olds.
The advert features a strong mix of brands including Casio, Citizen, Guess, Mondaine, Komono, Hugo Boss, Reebok and CAT to cover the demographic.
David Epstein, e-commerce director at WatchWarehouse, said: “Last year gave us a sense of how powerful a well-executed small scale campaign can be and this year we have raised the bar by reaching out to a larger audience. We have worked closely with our production team to deliver a sharp, on-trend, punchy advert to grab the attention of millions of viewers. Once again we aim to target viewers who will be ‘dual-screening’ and our new responsive website will make purchasing online through mobile and tablets much easier for our customers.”