Danish watch brand Lars Larsen has signed up with Aurum-owned online retailer Watchshop.com.
Watchshop.com will offer 74 watches from the brand, which is now represented in the UK by distributor Ebling Feres Ltd.
Claire Perkins, sales director at Ebling Feres International, said: “We are absolutely thrilled to be featured as a new brand on watchshop.com, they are the perfect platform for us to introduce our quality Swiss and Danish made timepieces from Lars Larsen.
“Our focus on Danish minimalism design, style, precision and value differentiates us from other watch brands, and we are confident that Lars Larsen will continue to grow from strength to strength with Watchshop as a stockist.”
The Lars Larsen offering available at Watchshop.com features a mix of gents, ladies and unisex pieces, while the brand currently offers a total collection of 130 pieces ranging in price from £139-495.