As creator of some of the finest dress watches on the market, Urban Jürgensen raised more than a few eyebrows when it announced the debut of its new luxury sports watch collection, ONE.
With no history in the category, the brand had to create something completely new, a monumental task fraught with challenges.
Yet that’s exactly what they did.
The One is intended as the ideal all-rounder, a watch you can wear all day, every day.
But with the meticulous attention to detail and expert craftsmanship Urban Jürgensen is renowned for.
Waterproof to 120 meters, you won’t find a single straight line on the 7-piece case made entirely from Medical Grade 1.4441 steel.
In keeping with the luxury sports watch aesthetic, every available surface is either satin brushed or mirror polished.
This includes the beautifully tapered, integrated, semi-flexible bracelet complete with double butterfly secure locking clasp.
In unmistakable Jürgensen style, each one-piece solid dial features a greengage textured chapter ring with maritime wave style grains d’orge guilloche center and faceted mirror polished hour markers inlaid with Super-LumiNova.
While inside is the superb P5 Automatic movement, visible through a sapphire case back.
A luxury sports watch truly worthy of the title the ONE.