Timex Group Luxury Division designs, manufactures and distributes watches made under license from Versace, Versus and Salvatore Ferragamo.
This week it announced that it is adding Missoni, another legendary Italian fashion house, to its list of partners.
There have been no Missoni watches unveiled yet, but retailers are expected to see them ahead of a world-wide launch this summer.
Timex Group’s Luxury Division makes its watches in Switzerland, and the company’s president and chief executive Paolo Marai tells WatchPro that Missoni watches will sell in a range from around $400 to $1,500.
There will be men’s and ladies’ models, mechanical watches and quartz, and the range will pick up on the heritage and design DNA of Missoni.