WATCHPRO ORIGINALS: Simon Wolf reveals how the watch winder business keeps turning


Like every other business owner facing the terrifying uncertainty of the Coronavirus pandemic as it laid waste to the global economy, WOLF CEO Simon Wolf reshaped the company immediately with every extraneous cost removed.

What did not change was the company’s team ethic that has built up over several generations at the company, and kept everybody focused on a path back to growth once lock downs began to ease.

The business of WOLF’s watch winders is a reasonable bellwether for the wider mechanical watch market because it is the perfect add-on sale for an automatic.


So, when watch sales rise, watch winder sales should rise with them.

Having offered only support to his world-wide network of retail partners in the early phase of the pandemic, those customers have been happy to arrange proper sales meetings in recent weeks and Mr Wolf has been delighted to discover that orders for the second half of the year are just as strong as the same period in 2019 before the pandemic struck.

Click on the video above to hear the story of how WOLF has bounced back during the pandemic and Mr Wolf’s unwavering optimism in the future trajectory for the business.



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