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WATCHPRO ORIGINALS: Meccaniche Veloci eyes American market ahead of new releases in 2021

Cesare Cerrito Meccaniche Veloci

Meccaniche Veloci has its eyes firmly set on the US watch market among others with hope that 2021 can be the year for an industry bounce back following the COVID-19 pandemic.

It comes as the firm has signed a distribution agreement with The Devoy Group as it delves further into the British market, something it could be looking at in the US to the near future.

In conversation via WatchPro Originals, CEO Cesare Cerrito explained how both the British and American markets are targets for the brand as it gets set to release new products in 2021.

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After having to hold off in 2020 due to the COVID-19 pandemic, Mr Cerrito detailed how he was looking forward to going to market next year with a new offering but expresses his disappointment at further cancellations of physical trade shows.

Giving and insight to the brand and what it stands for as an independent which cares passionately about attention to detail, high quality, and not getting lost at an industrial scale, see what Mr Cerrito had to say here:

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Tags : Cesare Cerritomeccaniche velociWatchPro Originals
Alex Douglas

The author Alex Douglas