WATCHPRO ORIGINALS: Maxime Herbelin leads family-owned watch brand Michel Herbelin into a new era

Pierre-Michel Herbelin, son of the French watchmaker’s founder, is stepping back from his role as CEO and his son, Maxime Herbelin will lead the company into the post-Covid recovery, he reveals in today’s WatchPro Originals interview.

Michel Herbelin is France’s largest independent watchmaker.

The company designs watches at its studio in Charquemont, just over the border with Switzerland in the Bourgogne-Franche-Comté region in eastern France, and is building a loyal following among retail partners and their customers across the world.

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In today’s interview we discuss the restructuring of Michel Herbelin, how it has responded to the Covid-19 pandemic, new watches for 2020 and why vintage Comté cheese should always be washed down with the region’s famous Vin Jaune wine.


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Rob Corder

The author Rob Corder