WATCHPRO ORIGINALS: Life after lock down with Dubai’s Ahmed Seddiqi & Sons

Mohammed Seddiqi, chief commercial officer of Ahmed Seddiqi & Sons, the Middle East’s largest luxury watch retailer, describes how Dubai is edging back to normality.

Just 10 days after lock down measures were eased, the city’s biggest shopping malls are open and customers are back buying watches.

Ahmed Seddiqi & Sons continued to trade through the month-long lock down in the United Arab Emirates, despite all of its boutiques closing.

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The company does not yet sell watches online — something Mr Seddiqi hints is likely to change — but his associates were busy every day speaking to their key clients and taking orders.

How does life after lock down look in Dubai, and what lessons can the rest of the world learn as we look forward to stores opening?

Click on the video above to find out, and don’t forget to subscribe to WatchPro’s Youtube channel if you want to watch new episodes every day.

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Rob Corder

The author Rob Corder