WATCHPRO ORIGINALS: George Bamford gets back to work

George Bamford, founder of the Bamford Watch Department customization business and Bamford London watch brand, returned to the office today bursting with ideas for new watches to create and fresh approaches to business.

Thankfully, he found time to chat to WatchPro about the momentum his business was carrying into 2020 before the Coronavirus pandemic hit and how his team has kept active during the lock down.

As an official customization partner for TAG Heuer, Zenith, Girard-Perregaux and Bulgari, Mr Bamford is well-connected with the top brass in Switzerland and shares his views on how the biggest brands have taken different approaches through the current crisis, with the most digitally-savvy operators emerging best.

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Tags : Bamford LondonBamford Watch Department
Rob Corder

The author Rob Corder