Home DAILY NEWS

WATCHPRO ORIGINALS: Formex’s direct to consumer model feels fruition

0

Formex has rebuilt in recent years and has seen fruition from its direct to consumer model.

The next step for the brand is to be instantly recognisable with design on someone’s wrist as WatchPro Live catches up with CEO Raphael Granito.

Advertisement

WatchPro learns how the brand is keen to line up the price point with a benefit to consumer and how Covid-19 meant watch content on the web is the key to consumer’s wrists.

Previous articleUFC watch launches ahead of March event as part of Out of Order and Watch Gang collab
Next articleRumors that Patek Philippe will axe 5712A push prices up 20%

LEAVE A REPLY

Please enter your comment!
Please enter your name here