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WATCHPRO ORIGINALS: Formex’s direct to consumer model feels fruition

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Formex has rebuilt in recent years and has seen fruition from its direct to consumer model.

The next step for the brand is to be instantly recognisable with design on someone’s wrist as WatchPro Live catches up with CEO Raphael Granito.

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WatchPro learns how the brand is keen to line up the price point with a benefit to consumer and how Covid-19 meant watch content on the web is the key to consumer’s wrists.

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