Yesterday’s launch of WatchPro Market took even the most optimistic members of our team by surprise.
We announced our plans for the consumer-facing show in London’s Shoreditch in WatchPro’s Daily News Alert and, within minutes, had inquiries to participate coming in from the United States, Switzerland, Germany Japan, Denmark and over a dozen British-based businesses.
We were also inundated with questions from the public about how to attend.
WatchPro Market is exactly what it sounds like: a relaxed and informal retail space where watchmakers will present their latest collections directly to the public.
Up to 35 brands will take part, although yesterday’s reaction prompted us to ask the venue’s management about the availability of an adjoining space that would allow the event to double in size.
WatchPro Market takes place on Saturday, November 7 to Sunday, November 8, at The Old Truman Brewery (pictured top), a former industrial site in the heart of London’s achingly fashionable Shoreditch — the epicentre of the capital’s millennial hipster movement.
WatchPro will be promoting the Market to its audience of over 300,000 visitors to WatchPro.com every month, plus there will be a targeted social media campaign aimed at London’s watch lovers by WatchPro and participating watch brands, and a PR offensive.
Judging from the watch brands that are booking, WatchPro Market will be an incredibly diverse show. Unlike most multibrand retailers, which offer a narrowing portfolio of similarly-positioned brands, inquiries for the Market suggest it will show watches from independent owners (with the owners presenting their creations), global giants such as Seiko and Grand Seiko, Corum and WOLF, and entrepreneurial British brands including Christopher Ward, Bamford London, Elliot Brown and TRIBUS.
A quick review of offers finds brands from the UK, Switzerland, Germany, Italy, the United States, Japan and Denmark.
All participating brands will have a year-round presence on a new WatchPro Market channel on WatchPro.com and our social media, making the offer even more attractive.