WatchPro has been published as a focused news and inspiration website for the United States since January this year, and the spectacular growth of the digital platform has prompted its publisher to add a print magazine for the country as well.
USA.WatchPro.com currently attracts over 13,000 unique visitors per month in the United States, and the website’s e-mail daily news alert has more than 1000 watch business executives subscribers.
The magazine will be distributed to around 4000 trade professionals including authorized dealers for Rolex, TAG Heuer and Patek Philippe at the luxury end of the market, and Movado, Bulova and Citizen at the volume end.
“WatchPro has taken off like a rocket in the United States, with executives already relying on it for daily updates of news, views and information,” says WatchPro managing director Rob Corder.
“The print edition gives us an environment to explore issues in more depth, because people are happier to read lengthier investigations in a magazine. We can also quickly reach an audience of highly engaged retailers, which are the lifeblood of the WatchPro concept,” he adds.
The launch edition in December will feature an in depth look at Citizen Watch America’s plans for Citizen, Frederique Constant, Alpina and Bulova in 2019 and an update on how the pre-owned luxury watch market is threatening the traditional authorized dealers of big watch brands.