The February issue of WatchPro is out now and available to view online or download to your iPad, Kindle or Android tablet.
The latest issue features a guest column from Larissa Trew, of women’s watch website Eve’s Watch, on why your marketing messages should be tailored to men and women, not both.
As part of our continued look at why training is vital to the industry Dan Malins looks at how retailers ensure their sales teams know what they are selling and how the next generation of watchmakers are being brought through the British School of Watchmaking and supported by the manufacturers that will rely on their skills in the future.
We also speak to Rotary chief executive Victoria Campbell on the company’s deal with Chelsea FC that it hopes will drive sales in China and Beaverbrooks head of buying and merchandising Adelle Thompson on the trends to look out for in 2014.
SIHH revealed a raft of stunning new timepieces, take a look at our picks and discover IWC creative director Christian Knoop’s inspiration for the brand’s updated Aquatimer collection.
We also look at the ones to watch at Jewellery & Watch Birmingham 2014 which opened at the weekend.