A strong start to 2016, with sales up 5% versus last year, was a result of Casio increasing on its sell-out across its targeted channels.
Improving on the growth of Edifice in 2015 (+24%) was always going to be a challenge for the brand, but the decision to change its F1 sponsorship partner has been positive.
It hopes that its new Discovery on TV campaign will see sales exceed expectations and it has extended its reach through more channels over the past 12 months. Despite the falling pound and a shaky financial climate, Casio is adamant it bucks the trend and continues to win in-store.
With plans to push the G-Shock and Edifice Premium watches next year, Casio has its eyes set on repeating a hugely successful year of sales.
Pictured above: Mark Gladwin and his Casio team accept the WatchPro Award.