WINNER: RAYMOND WEIL FOR THE BEATLES MAESTRO PROMOTION
Adopting a new brand ambassador in Katheryn Winnick before the year even started, Raymond Weil marked its strong marketing intentions for 2016. The Beatles campaign was a knock out for the brand this year. The music-loving watchmaker created a multi-channel promotion with an exclusive timepiece at its heart.
Launching special editions to celebrate its 11th year as the official timing partner of the Brit Awards and its new partnership with Realteam sailing added to the success of its market and merchandising efforts.
Raymond Weil continues to design chronographs inspired by art and music and remains heavily involved with various musical and artistic partners. There is no reason why next year we will not see it expanding on its relationships with various partners, particularly as it is now an independent subsidiary of the parent company.
Pictured above: Craig Leach and Marcus Braybrook and the Raymond Weil team collect the award from Karl Turnbull from Awards sponsor Redd Retail.