Watchonista mints money can’t buy luxury watch magazine


Watchonista, a digital luxury watch title run out of Switzerland and the United States, is going old school with a printed magazine that will be unveiled on the first night of Couture in Las Vegas this week.

The team is calling Watchonista: Volume 01 a watch magazine that you cannot buy because it will only be circulated — free of charge — from partnering watch retailers or brand boutiques including all of Omega’s US boutiques, Wempe on Fifth Avenue, Watches of Switzerland, Mayors and Topper Jewelers.

“Thanks to the hard work of the team and the massive growth of our company, I’m thrilled to bring Watchonista’s magazine to market. This exclusive concept will bring the best of our content to life via a best-in-class magazine,” says Watchonista chairman Marco Gabella.


The launch edition of what is expected to be a twice-per-year glossy coffee table publication runs to 120 pages and covers collector experiences, interviews, gift guides, and events within its coverage.

Ninety-nine percent of the images and one hundred percent of the text included in the issue has been produced by Watchonista.

From August 25, visitors to Watchonista.com can click on “Find The Magazine” to locate their nearest participating brand or retailer boutique where they can pick up a copy.

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