Luxury watch title Watchonista has hosted an open house at Grand Seiko’s Nature of Time Experience at Watches of Switzerland in SoHo, Manhattan.
The event took place last week at the Spring Street showroom.
The Nature of Time Experience is said to be displaying the largest collection of Grand Seiko timepieces in the world.
It has eight immersive, educational zones for guests to learn about the brand’s craftsmanship.
Grand Seiko has also taken over the downstairs hospitality area and turn it into a Japanese-style bar.
Throughout the Watchonista open day — all held under current CDC restrictions — the team hosted a variety of product demonstrations, watchmaking tutorials, and a special Instagram Q&A with Grand Seiko’s Joe Kirk.