Watchfinder has announced the opening of its first bricks and mortar store, situated in the Royal Exchange in the heart of the City of London.
The store, which operates under Watchfinder’s WF&Co. banner, is the company’s first high street retail venture, following the strong presence built by Watchfinder online, and the opening of its Mayfair office at which it can meet private clients.
Watchfinder said more than 10 years of preparation had gone in to creating "the ultimate premium pre-owned retail experience". The company has hired former Watches of Switzerland manager Simon Moody to oversee the store, which sits in the city’s financial district alongside the likes of Bulgari, De Beers and Watches of Switzerland.
WF&Co. co-founder Lloyd Amsdon said: "The WF&Co. boutique is a reflection of the expansion and direction that Watchfinder is moving in; the company is no longer just an online retailer, but a multi channel retailer, service centre and publisher.
"The Co. reflects a coming together of people and the creation of new areas to the business.’
The store opened on February 4, offering more than 500 watches, ranging from contemporary to vintage timepieces, as well as rare watches.