Home LEAD STORY

Watchfinder opens four concessions with Nordstrom

0

Watchfinder & Co. is expanding its physical footprint in the United States by opening concessions with upmarket department store chain, Nordstrom.

The first point of sale was within Nordstrom in Seattle, which also saw the pre-owned watch specialist’s inventory listed on Nordstrom.com.

Those pilot projects have become permanent, and the partnership has now been extended to include a concession in Nordstrom’s New York City flagship along with seasonal pop-up shops at Nordstrom locations in Scottsdale, Arizona and La Jolla, California.

Advertisement

WATCHPRO visited Watchfinder’s Nordstrom New York concession earlier this month, finding it nestled within a space on the second floor between Gucci and Pomellato fine jewelry brands.

Edouard Caumon, country manager for Watchfinder in the US, was on hand to demonstrate how the service will work, although it would normally be staffed by members of the Nordstrom team.

Prices for around 100 individual watches were not displayed, but the concession has digital screens where the entire Watchfinder inventory, with prices, can be browsed.

“The US continues to be one of Watchfinder’s most important markets with tremendous potential. Our Nordstrom partnership provides the ideal platform for growth, while aligning perfectly with our shared values and dedication to providing the customer with an exceptional buying experience,” says Arjen van de Vall, CEO of Watchfinder & Co.

“We look forward to entering these three new markets and bringing Nordstrom’s New York, Arizona and California clientele a brand-new level of access to our impressive range of luxury timepieces, along with the superior service and trust that is already synonymous with both the Nordstrom and Watchfinder experiences.”

Watchfinder has strengthened its operation in the United States, particularly by working with boutiques owned and operated by Richemont watchmakers such as Panerai, IWC and Vacheron Constantin.

In these boutiques, customers can trade-in watches that are paid for by Watchfinder and feed into its inventory after being through a rigorous process of inspection, authentication and service.

In Europe, Watchfinder has been opening its own pre-owned watch boutiques, particularly in its home country of the UK, but also more recently in Paris, Milan and Zurich.

The business also recently announced that it will launch an online marketplace to rival Chrono24 with watches being consigned for sale, rather than being sold to Watchfinder.

Previous articleEngland soccer captain ridiculed for his Rolex Rainbow Daytona protest
Next articleSleeping giant India may be awaking from its slumber and ready to compete for allocations from leading watchmakers

LEAVE A REPLY

Please enter your comment!
Please enter your name here