Richemont-owned pre-owned watch specialist Watchfinder will sell a selection of watches via revolution.watch and its partner site therake.com.
Revolution began life as a glossy magazine for luxury watch enthusiasts and has morphed into an online platform including its own ecommerce store for pre-owned and special edition watches.
The site currently has only a small number of watches from Watchfinder; today there are 11 pieces from IWC, Jaeger-LeCoultre, Omega and Panerai.
Revolution’s owner and publisher Wei Koh says the watches on sale have been carefully curated. “We will identify and offer the exact models that we think are the most collectible and the best value,” he promises.
Evolving from traditional publishing to ecommerce is a well-trodden path, with Revolution’s competitor Hodinkee now established as an authorized dealer for 24 brands and significant pre-owned watch trader.
“The Watchfinder x Revolution collaboration was initiated to educate, uplift, entertain while curating the best selection of our favorite timepieces that we happen to know are the right choices and the coolest watches,” Wei Koh says.