Luxury pre-owned watch specialist Watchfinder & Co has geared up for a push into European markets by appointing a creative agency to develop a multi-channel campaign.
London-based Hometown won a competitive pitch process to develop the campaign and offer Watchfinder a “distinctive voice within the luxury market and finding a wider audience”.
The agency’s initial task will be to develop a UK campaign to boost awareness of the brand for September. The campaign will run in TV, press, outdoor, online and in-store. The second campaign, in 2016, will support Watchfinder’s long-suggested move into major European markets.
Lloyd Amsdon commented: “We’ve built a successful business with very low levels of advertising spend. Hometown demonstrated they have the capabilities to help us build on this success and achieve our ambitions in the UK and beyond. Their creative approach turned watch advertising on its head and created a wit and tone that fits our business and audience perfectly.”