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Watches of Switzerland’s second New York showroom to open in March

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An early artist's impression of the Watches of Switzerland Hudson Yards showroom.

Watches of Switzerland’s second New York showroom is virtually complete and will open in the middle of March, David Hurley, executive vice president of the company told WatchPro during a visit to the company’s new SoHo, NY, store yesterday.

The Hudson Yards location was originally expected to be the first Watches of Switzerland store in New York, but is part of a massive regeneration zone that has set the pace.

Hudson Yards claims to be the largest private real estate development in the history of the United States and the largest development in New York City since Rockefeller Center.

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It is being built on a site originally earmarked to host the 2012 Olympic Games, but New York’s bid lost out to London so the space was repurposed.

The site will include more than 18 million square feet of commercial and residential space, state-of-the-art office towers, more than 100 shops including New York’s first Neiman Marcus, along with restaurants and a 5-star hotel.

The urban development will include approximately 4,000 residences, 14 acres of public open space, and a 750-seat public school.

Mr Hurley says the Hudson Yards Watches of Switzerland is in an A1 location within the retail area of the development. It will be anchored by Rolex and Patek Philippe.

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