Watches of Switzerland will reopen its showroom on Kings Street in Manchester next month.
The store will include a new Patek Philippe boutique as well as branded Omega and IWC zones.
The store has been closed throughout August for the refit, but is expected to be unveiled in the first half of September, and promoted as a “destination” boutique for luxury watch lovers in the north west.
“I am overjoyed with the investment that has been made in giving Manchester this amazing showroom. It gives Manchester something truly unique in that we are totally dedicated to high class Swiss timepieces. I have a fantastic team in place who offer a world class customer experience and expertise in specialist brands and I invite anyone with a passion for watches to come and visit us to enjoy our luxurious products and impartial expert advice,” said showroom manager Simon Thomson.