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Watches of Switzerland rolls out Virtual Boutique ahead of potential 2021 US launch

Watches of Switzerland at Hudson Yards, New York.

Vee24 has confirmed that the Watches of Switzerland Group, a leading luxury watch specialist, is using the Vee24 platform to create a Virtual Boutique for customers seeking expert guidance and timepiece inspiration while shopping for luxury watch brands.

It has been rolled out across the pond in the United Kingdom while in the US, WOSG is already running a test pilot in with a view to rolling out a fuller service next year.

In a bid to further raise the bar in how it serves customers who visit its online store, the company turned to Vee24’s high-definition video chat solution to provide qualified customers with knowledgeable, personalized service online.


The Watches of Switzerland chose to expand its existing relationship with Vee24 because of the five-year partnership delivering the highest standard of service and online customer experience.

Priya Iyer, CEO of Vee24, explained: “We are thrilled to be supporting the Watches of Switzerland Group in their strategic initiative to elevate the online customer journey. Vee24’s multi-experience platform is uniquely suited to deliver the luxury experience required for a high-end Virtual Boutique.

Adding: “These are challenging times for retailers who rely on in-person engagement to deliver service and capture consumer loyalty. The Watches of Switzerland Group has achieved impressive success in expanding their digital sales and services capabilities and replicating the in-store experience online.”

This week in the UK, Watches of Switzerland’s interim financial results showed strong financial performance from the retailer despite a challenging backdrop.

E-commerce sales were up 65% while H1 revenue fell by 2.6% but adjusted EBIT increased by 33.1% while FCF conversion remained strong at around 223%.

Responding to the results, Russell Pointon, director of consumer for Edison Group explained how Q1 revenue fell by 27.6%, despite trading for only 38% of normal trading hours.

In Q2, revenue grew by 19.8% despite trading for 81% of normal trading hours and the seven weeks so far of Q3 has started well with 11.9% constant currency growth.

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