Watches of Switzerland refurbs with branded areas


Watches of Switzerland is introducing new Rolex, Patek Philippe and Jaeger-LeCoultre branded areas in its Royal Exchange showroom, as part of the overall expansion of the store, which is due to reopen tomorrow. 

The Swiss watch retailer is opening its a newly refurbished showroom at Royal Exchange, London, tomorrow.

Since June 2013, Watches of Switzerland in London’s Royal Exchange has been undergoing a refurbishment by expanding the current showroom into the adjacent unit, making it into a large luxury watch destination.

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The newly enhanced showroom, will boast the company’s selection of exclusive brands and products. It will also feature newly built Rolex, Patek Philippe and Jaeger-LeCoultre boutiques.

Showroom manager Lyndon Jarvis, who has been managing the showroom for three years said: “I am overjoyed with the investment that has been made in giving Royal Exchange this amazing showroom. It gives Royal Exchange something truly unique in that we are totally dedicated to high class Swiss timepieces. I have a fantastic team in place who offer a world class customer experience and expertise in specialist brands and I invite anyone with a passion for watches to come and visit us to enjoy our luxurious products and impartial expert advice."

There are 14 Watches of Switzerland showrooms across the UK, including dedicated Rolex and Jaeger-LeCoultre boutiques and the retailer’s extensive range of watch brands also includes Audemars Piguet, Omega, IWC and Panerai.

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