Watches of Switzerland expands in Birmingham


Details of Watches of Switzerland’s Birmingham boutique expansion have been revealed.

The Birmingham Post reports that the Aurum-owned retailer is set to more than double its footprint in Birmingham City Centre.

Watches of Switzerland opened a 1,572sq ft store at 124 New Street in 1995 but has now secured the lease of a neighbouring site to add a further 2,623sq ft of retail space.

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The Post adds that Aurum has secured a ten-year lease on the combined premises for an annual rent of £372,500 from landlords Hortons’ Estate.

Steve Tommy, commercial surveyor at Hortons’ Estate, told The Birmingham Post: "New Street’s retail scene is undeniably benefiting from the station upgrade and imminent arrival of John Lewis and Metro.

"Retailers have seen a dramatic increase in footfall and we have noticed a marked increase in enquiries for space in the area."

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Tags : aurum groupbirminghamexpansionnew storeretailthe birmingham postwatches of switzerland
James Buttery

The author James Buttery

Editor of WatchPro, the WatchPro Hot 100 and The Luxury Report.