Watches of Switzerland e-tails Audemars Piguet


Watches of Switzerland has now started selling Audemars Piguet through its online boutique.

The retailer is carrying 70 Audemars Piguet watches ranging from a stainless steel diamond-set ladies Royal Oak that retails for £9,030 to a men’s Royal Oak in stainless steel with day-date, moon phase and perpetual calendar that is selling for £71,370.

Designs in the selection of Audemars Piguet watches being sold online include various Royal Oak models, watches from the Jules Audemars line and the Millenary collection.


Watches of Switzerland has been building up its online shop since launching it in October 2011. It sells a number of top-end luxury watches through the web, with the priciest timepiece being offered through the web store at present a Rotonde de Cartier Astrotourbillon by Cartier which carries a retail price of £94,000.

Audemars Piguet now makes up the majority of the watches sold online at Watches of Switzerland that carry a price tag of £20,000 or more. The other brands in that price category are Cartier, Vacheron Constantin, Blancpain, B.R.M and Omega.

Watches of Switzerland launched a festive sale on Boxing Day at its bricks-and-mortar stores in Birmingham, Edinburgh and London offering discounts of up to 50% but has not discounted any of the watches sold online.




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