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Watches of Switzerland commits to opening eleven monobrand boutiques in the USA this year

Omega Boutique Exterior

The Watches of Switzerland Group will open eleven boutiques in four locations in the United States this year in partnership with Omega, TAG Heuer and Breitling.

Locations for the new stores have not been disclosed.

The commitment comes off the back successfully running a network of monobrand stores in the UK and, more recently, in Las Vegas where the group operates branded boutiques for Rolex, Breitling and Omega (pictured top).

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A refurbishment of the Rolex boutique, located within Wynn Las Vegas, will be refurbished in time to re-open in the Fall.

In Florida and Georgia, where WOSG owns Mayors, the business relocate its Avalon store in Atlanta and and refurbish its Aventura showroom in Atlanta.

If that pipeline does not look ambitious enough, the group’s chief executive says that he is also on the look out for acquisitions.

“I think it is possible, and over the next two to three years quite likely,” he tells WatchPro in our Big Interview to be published in February.

After going public on the London Stock Exchange in 2019, the group was able to significantly reduce its level of debt, which give it the headroom for further acquisitions, although they are unlikely to be on the scale of its Mayors buyout or Bucherer’s purchase of Tourneau.

“I think it likely that there could be some very small groups or even single store opportunities that we have set ourselves up to consider,” he reveals.

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Rob Corder

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