Watchbox opens a pre-owned pop-up store at Geneva’s major auction week


Geneva Auction Week will be marked by a host of horological happenings this November, including the 19th Grand Prix d’Horlogerie and the 8th edition of the Only Watch Charity Auction, the biennial auction of 50 one-off luxury timepieces made by the finest watch manufactures for research into Duchenne Muscular dystrophy.

In addition to major sales from Christie’s Sotheby’s and Phillips, there will also be a temporary WatchBox Boutique positioned in the heart of Geneva.

From November 8 to 10 WatchBox will present a selection of more than 80 pre-owned timepieces for sale or trade, including some of the most sought-after models from Rolex, Patek Philippe, Audemars Piguet and more.


Customers are invited to join WatchBox’s expert advisers at L’Icebergues, next to Hotel des Bergues at Place des Bergues 3, from 10am–7pm each day for complimentary on-site valuations and exclusive collections available for sale or trade.

Watchbox then heads over to Dubai Watch Week later in the month where CEO Danny Govberg will speak alongside some of the biggest names in Swiss watchmaking.

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