WatchBox expands its reach in South African market move


WatchBox, a global leader in pre-owned luxury watches, has announced its expansion into South Africa through a new strategic partnership with the country’s biggest supplier of pre-owned luxury watches, Topwatch.

WatchBox has pursued focused expansion of e-commerce operations in key markets since the company’s 2017 founding.

As of today, Topwatch is now ‘Powered by WatchBox’, and offers an expanded selection of inventory while leveraging the global WatchBox marketing, operations, technology, and buying capabilities to grow its presence in the region.

WatchBox co-founder and CEO, Danny Govberg, said: “We are making significant investments to drive WatchBox’s long-term vision to be the pre-eminent global buyer, seller, and trader of certified pre-owned timepieces, uniting tech-aided convenience with high-touch personal service. Topwatch adds a fourth continent to our portfolio as we build our global platform to serve the growing market for pre-owned luxury watches.”

According to a global luxury report by Deloitte, Sub-Saharan Africa is second only to Asia Pacific in the rate of growth of consumer markets.

WatchBox global president and chief operating officer, South African-born Amanda Ellison, said: “South Africa’s expanding luxury market, coupled with the growth of e-commerce and digital marketing, ushers in a massive growth opportunity for WatchBox.”

Topwatch has served the South African watch community for close to ten years and is recognized as the region’s pioneer of the pre-owned space.

Under the leadership of Johan Dreyer, an entrepreneur and watch enthusiast, Topwatch has seen positive demand for its client services and premium pre-owned inventory and was honoured at the National Business Awards as one of the country’s top performing companies.

Topwatch’s offerings include a high traffic e-commerce website, a private buying office in Johannesburg, and a retail location and a watchmaking facility in Cape Town’s DoubleTree Hilton hotel.

Dreyer said: “The partnership with WatchBox empowers Topwatch to expand our inventory, buying capacity, and market influence to attract more clients as we continue to deliver the highest levels of quality and service. We are proud to support the collecting behaviors of the growing South African watch community, now as a part of the global WatchBox platform.”



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