Watchbox adds augmented reality feature in effort to reduce returns from ecommerce customers

The WatchBox AR component allows customers to see how a watch will look on their wrists before buying online. (PRNewsfoto/WatchBox)

WatchBox, a global platform for the buying, selling and trading of pre-owned luxury watches, has launched an augmented reality feature in a bid to reduce the amount of returns from customers shopping online.

Watchbox, which launch in 2017, says it has invested $200,000 into developing an augmented reality feature within the company’s free mobile app to better represent a product before purchase.

The product feature was developed in an effort to reduce the amount of items returned as almost one-third of all online purchases are refunded because of a disparity between what the customer sees online and what they receive, according to e-commerce agency i95 Dev.


WatchBox’s AR system lets customers see how watches will appear on their wrists in their approximate size and shape dimensions, allowing customers to virtually see how their new watch will look on their wrists in real life.

“Technology plays a crucial role for WatchBox and our omni-channel approach,” said Danny Govberg, co-founder of WatchBox.

“But it’s not just technology for technology’s sake. Every innovation we pursue always has the end goal of providing personalized service, education, expert council and convenience for our customers. Our investment into augmented reality is for our e-commerce customers to feel confident in their online purchase.”

Available to “try-on” now through the augmented reality component are several watches that premiered at 2018’s two most important watch industry shows, SIHH and Baselworld, including timepieces from Audemars Piguet, Breitling, Tag Heuer, and many others, none of which will be available for customers to purchase until later this year.

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