Visitors to Watches and Wonders in Miami this weekend will be able to see a piece of Rock & Roll horological history in the form of an Omega wristwatch once owned by The King himself, Elvis Presley.
They will later be able to bid for it online when it goes up for auction in May at a Phillips in Association with Bacs & Russo sale in Geneva.
The watch has a pre-sale estimate of CHF 50,000 – 100,000 ($58,000 – $116,000).
The Omega was given to Elvis in 1961 by RCA Records to commemorate the milestone of having sold 75 million records, a total unlikely to have been achieved by any recording artist before that time.
The achievement is marked with an engraving on the back of the watch, which reads: “To Elvis, 75 Million Records, RCA Victor, and the date 12-25-60 — Christmas Day of 1960.
The total of 75 million was all the more remarkable at the time because Elvis did not record for two years between 1958 and 1960 because he was drafted into the army.
The elegant dress watch is cased in 18ct white gold, housing a manually-wound Omega calibre 510 stamped with the ‘OXG’ import code for the United States – in accordance with the “Tiffany & Co.” retailer signature beneath “Omega” at 12 o’clock.
The bezel is set with forty-four round brilliant diamonds, accenting its vibrant silver dial. The watch will be sold with certificates of authenticity from the Elvis Presley Museum and a book titled “Elvis,” by Dave Marsh, that includes images of Elvis Presley wearing this watch.
According to Phillips, Elvis gave the watch to its current owner’s uncle after in exchange for his own Hamilton timepiece that he was wearing at the time.
“The watch was given to the current owner’s uncle after he had expressed his admiration for Elvis’s watch. Spotting the diamond studded Hamilton the admirer was wearing, Elvis proposed a trade, and they quickly exchanged timepieces,” Phillips says in its pre-sale publicity.
Elvis is known to have given away several watches he purchased or was given, and a small number of these have appeared at auction in the past.
But Phillips believes no other Elvis Presley-owned watch with such a significance and history has come to auction before.
The Phillips in Association with Bacs & Russo sale in Geneva takes place from May 13-12.