Watch brands celebrate success of Olympic medal winning ambassadors

RIO DE JANEIRO, BRAZIL - AUGUST 20: Gold medalist Usain Bolt of Jamaica bites his gold medal during the medal ceremony for the Men's 4 x 100 meter Relay on Day 15 of the Rio 2016 Olympic Games at the Olympic Stadium on August 20, 2016 in Rio de Janeiro, Brazil. (Photo by Patrick Smith/Getty Images)

The fastest men in the world on land and in the water are helping watch brands make the association between elite sport and precision timekeeping.

Usain Bolt’s association with Hublot, and Michael Phelps’ ambassadorship with Omega have been the the world’s greatest Olympians for over a decade, but they are not the only medalists modelling for prestige watch brands as this list of the top six reveals:


No.6: James Magnusson, Australian sprint swimmer, one bronze medal

James Magnusson is an Australian swimmer Magnussen who won a bronze medal in the 4×100 metre freestyle relay at the Rio Olympics. He also won silver and bronze medals at the 2012 London Olympics in the relay and 100-metre freestyle final.

Mr Magnusson has been a brand ambassador for Maurice Lacroix since 2013. Describing the importance of the watch in his daily life, he says: “Maurice Lacroix has a very important part in my life, as for me it represents growth, development and maturity. As I’ve grown older my tastes and style have changed and matured, I believe this is represented in the Maurice Lacroix watches. I feel the association makes a positive connection with the development of my career as a swimmer. The association further continues the undeniable link between my career and the concept of time.”






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