Vortic Watch Company donates $50k to non-profit veteran’s watchmaker initiative


Vortic Watch Company has made a $50,000 donation to non-profit Veterans Watchmakers Initiative after the launch of the 2020 Military Edition.

The brand’s co-founder, R.T. Custer, presented a $50,000 donation to Sam Cannan, co-founder of the Veterans Watchmakers Initiative, and the students on Veterans Day 2020.

In receipt, Cannan said: “The funds provided by Vortic Watches.. will help sustain our project for years to come.”


On Veterans Day, Vortic launched the 2020 Military Edition – a 50-piece collection of limited edition and 15 special edition watches.

Due to the watch sales and customers who provided additional contributions, Vortic was able to double the donation to the non-profit, which operates solely on volunteers and charitable contributions.

Vortic introduced the Military Edition in 2019 and donated $25,000 from the inaugural launch.

To show gratitude, the VWI used that money to build a new service center, named the RT Custer Vortic Building.

Cannan went on: “The funds provided by Vortic Watches will allow the VWI to complete the new service center building.

“We’ll now be able to get it outfitted properly which will provide a longer income stream for VWI and our students who are working there. This will help sustain our project for years to come. We are so grateful for the generous donations and the support.”

The VWI is the only organization in the world whose sole purpose is to assist disabled veterans with the training and support they require, to return to gainful employment in the watch repair industry – with no cost to the veteran.

Custer added: “I’m proud of the fact we were able to double our donation but it’s a drop in the bucket for what they really need. We’re looking forward to 2021 and aim to double that number again.”


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